Using information and information technology for sustainable competitive advantage: Some empirical evidence

In the anecdotal literature on the strategic use of information resources, the notions of information and information technology are often used interchangeably. This paper emphasizes the importance of distinguishing between these two types of information resources to enable the identification and development of strategic applications. Empirical evidence based on a survey of 84 US firms indicates that the profiles of application of the two resources are indeed quite different. The survey results also suggest key organizational factors that may inhibit or facilitate effective exploitation of these information resources.